As a retailer, designer dog clothing is a great niche market in which to establish yourself. People who buy designer dog clothing aren’t afraid of showing how much they treasure their pets. You can become the person they look to for trends, luxuries, and special treats.
Luxury dog apparel is no different than luxury apparel for dog owners. Once you start buying it, it becomes very difficult to stop. The quality and prestige are intoxicating, and customers who splurge once are extremely likely to fulfill their desires for entire wardrobes of designer dog apparel.
Displaying Designer Dog Clothing
Selling designer clothing for dogs is all about the display. The merchandise is well-made from quality fabrics and fibers, so there’s no need to camouflage poor workmanship. Creating a display that showcases the apparel as an item of beauty should be your goal.
If you can portray the item of clothing as both adornment for your customer’s dog as well as an object of beauty, you’ll be twice as likely to sell it. Displays with multiple items can help with this. Showcasing multiple items from the same designer, or accessories that will blend with the showcased item, make the look more of a splurge-worthy ensemble rather than a single isolated item they can live without.